Little Goody was founded by two creatives with over 50 years of combined experience in film and television.

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After years of telling stories, we felt called to tell a different one — a story about slowing down, becoming more mindful of our choices, and caring for the world our future generations are growing into.

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As aunties and a parent, our perspective shifted. Seeing how quickly children’s clothing is used and discarded made us pause. The scale of waste can feel overwhelming, but we believe small, achievable changes still matter.

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That’s where Little Goody began.

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We curate one-of-a-kind bundles of preloved children’s clothing, from newborn to 5 years, giving beautiful pieces a second life while making thoughtful shopping easier for families. Each bundle is chosen with care — for comfort, quality, and timeless charm.

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Sustainability doesn’t have to be perfect to be powerful. Choosing preloved, even sometimes, helps reduce waste and gently challenges overconsumption. Every little bit counts.

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Thank you for choosing preloved with us 🤍